Roman is a web developer and indie maker with nearly two decades of experience building web projects. With a background in computer science education, he writes about AI tools, software, product launches, distribution, SEO, and growing online businesses, drawing on his own experience building and promoting web products.
The invisible spaces, curly quotes and em dashes in AI answers are ordinary Unicode characters. Here is where each one comes from, what it breaks and how to find and remove it.
What goes in an llms.txt file, what real SaaS companies put in theirs, who actually reads it, and how to check your file before you upload it.
What to do four weeks out, two weeks out, on launch day and in the month after, and why the work before and after the launch post matters most.
GPTBot, OAI-SearchBot, ClaudeBot, Google-Extended and the rest: what each AI bot collects, what blocking it changes, and robots.txt rule sets you can copy today.
