realeye.io

realeye.io

Conduct eye-tracking studies using just a webcam.

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RealEye offers a way to study how people look at images and videos using only a webcam. Researchers can create eye-tracking studies directly in their web browser, making data collection easy and accessible.

This eliminates the need for expensive equipment. The insights gathered help improve designs, ads, and user experiences. With RealEye, detailed reports and heatmaps show where viewers’ attention is focused.

This information is valuable for businesses, educators, and researchers looking to understand visual interaction. The process supports various applications, from evaluating ads to enhancing user experience on websites.

RealEye simplifies understanding user behavior and emotional responses to visual content.


  • Conduct remote eye-tracking studies
  • Analyze user attention on websites
  • Evaluate video advertisement effectiveness
  • Gather feedback through online surveys
  • Track gaze movements for UX improvements
  • Measure emotional reactions to visuals
  • Compare user interactions with different designs
  • Study consumer behavior in retail ads
  • Facilitate classroom research projects
  • Integrate with existing survey tools
  • User-friendly interface for study creation
  • No software installation required
  • Compatible with any webcam
  • Supports multiple languages
  • Quick data analysis and reporting

Classroom research Survey integration Data analysis Visual feedback collection Design comparison Visual attention insights Heatmap generation Research optimization User interaction tracking Video analysis Emotional response measurement Data visualization Research data collection Project enhancement User experience research
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